Exam Focus
- Know brewers/importers, wholesalers/distributors, retailers, and consumers in order.
- Recognize brewpub and direct-sale exceptions by state.
- Explain that the system separates producer, distributor, and retailer roles.
What to know
US beer normally moves through brewer or importer, wholesaler, retailer, then consumer; exceptions are state-specific.
Syllabus detail
- Standard flow: brewers/importers sell to wholesalers, wholesalers sell to on- and off-premise retailers, and retailers sell to consumers.
- Common state exceptions include brewpubs that both brew and retail to consumers and breweries that sell directly to retailers or consumers.
Study task
Be ready to explain the three-tier system in the united states and the reasons for its existence in the context of purchasing and accepting beer and apply it to a realistic Certified Cicerone® service, tasting, brewing, style, or pairing scenario.
Key Terms
- The three-tier system
- Know brewers/importers, wholesalers/distributors, retailers, and consumers in order.